A toning shampoo that gently cleanses, lightens and brightens brassy tones in just 60 seconds. It purifies and protects color. A weekly hair essential for a brighter blonde.

What It Does

• Weekly use to tone blonde, gray and highlighted hair (all textures)

• Neutralizes brassy tones in 60 seconds

• Purple formula gently cleanses & replenishes

• Restores shine and locks in color

• Safe for extensions, chemically-treated and color-treated hair

• Vegan and cruelty-free

• Cool concord scent

What Else You Need to Know

This weekly ultra-violet toning shampoo cleanses and neutralizes brassy tones in one minute. Plus, it lasts for several washes for beautiful, bright blonde hair.

Awards:

• Oprah Daily Editor’s Choice 2023

Key Ingredients:

• Coconut to gently cleanse hair and scalp.

• Hydrolyzed rice proteins to protect, strengthen and add shine.

Formulated Without:

• Parabens

• Phthalates

• Petrolatum

• Formaldehyde