What It Is
The new Pulp Riot paint is better than ever. Pulp Riot\'s NEW semi-permanent color formula with Anti-Overworking Technology lasts longer, conditions better, and doesn’t overwork. The vivid shades you love, now packed with even more power.

What It Does
•    No overworking: Anti-Overworking Technology
•    Lasts longer: Now up to 50 washes*
•    Conditions better: 12x more**
•    Increased hydration: 2x more**
•    Strengthens hair after pre-lightening**
•    3x less breakage** after use
•    Intense shine: Increased shine by up to 86%**
•    Improved saturation: Better application for efficient product usage
•    Highly pigmented designed to provide bold, intense vibrancy
•    True tone fade for all shades + no bleed rinse

*vs. previous formula
**vs. non-conditioning shampoo

What Else You Need to Know
•    All shades are intermixable for endless color possibilities
•    Clear can be used to dilute colors to make them lighter or pastel
•    Noir (black) can be added to other colors to make them darker
•    Neon shades are UV reactive or glow in black/UV lighting
•    Low acidic PH of 4 helps to close the cuticle, smooth hair, and add shine
•    Powered by Caring Complex – Conditioner-based blend that helps provide increased hydration, added strength, and reduced breakage.
•    Vegan Formula – No animal derived ingredients or byproducts. Never tested on animals***
•    Ammonia, paraben, and MEA free

*** Vegan formula: no animal-derived ingredients