NEW COLOR RHAPSODY ULTIMATES

• 100% coverage on the toughest greys
• Up to 3x more fortified hair
• Up to 109% more shine
• 9+ weeks of salon-vibrant color

Part of the Moroccanoil Professional Haircolor Collection, Color Rhapsody Permanent Haircolor is one of the many color offerings we've introduced to make the salon experience even better. Read on to find out more.

WHAT IS PERMANENT COLOR?

Permanent haircolor is exactly what it sounds like: a color option that indefinitely alters the appearance of your hair. It works by opening the cuticle to deposit or alter pigment deep inside the hair cortex. While it lasts longer than demi-permanent haircolor, it also generally requires more ongoing maintenance. Permanent haircolor should always be applied by a salon professional.

WHO IS PERMANENT COLOR BEST FOR?

Anyone seeking long-lasting results, aiming to cover greys, or wishing to achieve a shade significantly lighter or darker than their natural color.

WHAT MAKES MOROCCANOIL PERMANENT COLOR DIFFERENT?

Color Rhapsody Permanent Color delivers vibrant, long-lasting haircolor with intense shine while maintaining the integrity of the hair. It features our proprietary ProArginine + ArganID® System, a breakthrough technology that delivers exceptional protection throughout the color process.

The unique combination of two active ingredients in the ProArginine + ArganID® System supports color development within the hair, offering superior hair affinity for reliable, long-lasting results. Based on extensive testing, Moroccanoil Color Rhapsody is proven to provide the following benefits:

• 72% increase in shine*

• 96% of clients experience overall scalp comfort**

• 9+ weeks of salon-vibrant color***