L'OREAL PROFESSIONNEL INOA 4.20 4VVV

LOREAL PROFESSIONNEL INOA COLOR

Product Code:	LI20800120
Code:	LI208

TAP TO CHOOSE YOUR COLOR

What It Is

● No ammonia permanent hair color with patented Oil Delivery System (ODS) technology, whose 60% oil base delivers sublime color results without ammonia.

● iNOA is a certified vegan product, containing zero animal-derived ingredients or byproducts.

● iNOA's 82 shades are categorized into one of ten tonal families, are fully intermixable*, allowing you to effortlessly deliver on your clients' or your color inspirations.

● iNOA is ideal for grey coverage, all-over applications, or use in a double-process service along with demi-permanent or lightener.

● iNOA has the ability to lift up to three levels.

● iNOA's low concentration of alkaline agents makes it an exceptional choice for clients of all hair formations, ensuring equitable color results.

*Excludes iNOA Intense Reds (Carmilane™, Rubilane™, and DM5 special technologies) which should not be intermixed with any shades aside from iNOA Clear.

What's New with iNOA?

● 12 NEW Shades

● Improved consistency for easier & faster mixing, application and rinsing

● 100% vegan formulation **

What's The Same?

● Oil Delivery System (ODS) with 60% oil-based formula

● 1+1 mixing ratio, 35-min. processing time

● Long-lasting, shiny results with up to 100% grey coverage

** no animal-derived ingredients or byproducts.

What It Does

● iNOA delivers the following benefits in a no ammonia, 60% oil-based, vegan* formulation.

● 100% grey coverage, with long-lasting results.

● Visibly healthier hair, with +48% shinier hair.**

● Uncompromised comfort, with an odorless, no-drip formula that is easy and fast to apply. *contains no animal-derived ingredients or byproducts.

**vs. unwashed hair.

What Else You Need to Know

● iNOA is optimized for use with the exclusive iNOA Oil Developer 10-volume, 20-volume, 30-volume. Do not use iNOA with any other developer.

● Mix 1+1 with the iNOA Oil Developer. The recommended quantities are 2.1 oz. of color and 2.1 oz. of developer, but clients may require more or less based on their hair.