LOREAL PROFESSIONNEL DIA
| Product Code: | LDI08000004 |
| Code: | LDI08 |
TAP TO CHOOSE YOUR SHADE
Alkaline Demi-Permanent Haircolor
Your favorite ammonia-free alkaline demi permanent, Dia Richesse, reimaged to new Dia color.
What's the Same?
• Up to 70% grey coverage.
• Up to 1.5 levels of lift.
• 1 to 1.5 mixing ratio.
• 20-minute processing time.
What’s New?
• + 20% larger tube - now 60 ml / 2 oz.
• High visibility for every reflect.
• Up to 6 weeks of gloss color, 2x shine.*
What It Does
• Up to 70% grey coverage. With Melanin Gap Filler Technology to fill gaps from lost melanin by reinjecting color inside the fiber. No ammonia.
• Up to 92% natural origin formula.**
• Lifts up to 1.5 levels.
• Dia color's 40 shades are categorized into one of ten true-to-tone tonal families and are fully intermixable (with Dia Richesse as well) allowing you to deliver endless color possibilities.
• Formulated with Shea butter, Glycerin, and Hyaluronic acid for conditioning.
What Else You Need to Know
*vs. unwashed hair.
**We consider an ingredient to be naturally derived if it is unchanged from its natural state or has undergone processing yet still retains greater than 50% of its molecular structure from its original natural state.
AQUA / WATER / EAU • CETEAR L ALDOHOL • ETHANOLAMINE • GLYCERIN • PROPANEDIOL • BUT ROSPERMUM PARKI BUTER / SHEA BUTTER • OLEIC ADD • CLENL ALDOHOL • 0000-GLUCOSIDE • SODIUM METABISULFTE • PAYRUM FRICRANCE • TOLUENE-25-DJAMINE •AMINOPHEVOL • ASPOREIC ACID • TETRASODIUM GLUTAMATE DIAC-ETATE • HYDROXYBENZOMORPHOLINE • XANTHAN GUM •HYDROXYETH 3,4-METH LE EDIOXVANLINE HOL • NLN-BIS(2-HYDRONIETHILH, PHENYLEMEDIAMINE SULFATE •SODUM HALLAONATE » THOGLYCERN • CITRIC)
Individual shades vary, please see package for details.
Preparation
• 1 to 1.5 mixing ratio.
• 1 tube (2 oz.) to 3 oz. DIActivateur Developer.
• Mix Dia color with DIActivateur Developer 6, 9, or 15-volume depending on the desired intensity of the result.
Application
• 20 min development time starts at end of application.
Rinsing
• When development time is complete, thoroughly rinse from the hair and shampoo with Metal Detox and pro guarantee your color result. Follow with Metal Detox mask.
