What It Is
Rosé Champagne: Infuse pinky-peach blondes with Blonde Life Color-Enhancing Masque Rosé Champagne – the instant conditioning treatment that deposits a blush of gilded warmth, and all the luxurious benefits of a deep-conditioning treatment.

Silver: Keep cool-blonde, platinum, or silver hair twice as icy with Blonde Life Color-Enhancing Masque Silver – the instant conditioning treatment that neutralizes unwanted warmth, reduces breakage, and leaves hair toned and hydrated.

Violet: Keep cool-blonde and platinum hair twice as icy with Blonde Life Color-Enhancing Masque Violet – the instant conditioning treatment that neutralizes unwanted yellow warmth, reduces breakage, and leaves hair toned and hydrated.

What It Does
• Color enhancement lasts up to 3 washes*
• Reduces breakage by 60% in a single use**
• Hair feels hydrated after first use
• Hair feels nourished and conditioned
• Helps detangle beautifully

*When using Blonde Life Shampoo
**Against combing breakage on damaged hair, when used with Joico Blonde Life shampoo vs. untreated damaged hair