Create gorgeous, predictable hair color with LumiShine Permanent Créme Color: Natural Series – balanced, natural-blonde/brown results and 100% gray coverage at every level. Just 3 steps to healthy hair with 2X the shine!

• Delivers up to 2X the shine*

• Reduced breakage** and 100% replenished and restrengthened hair***

• Nourishing protection that seals in moisture, softness, and shine for up to 30 shampoos****

• Delivers color longevity and vibrancy

• Lower-ammonia formula***** delivers healthy-looking results

* vs. untreated damaged hair

** Combing breakage on damaged hair; with K-PAK® Color Therapy Shampoo and Conditioner vs. non-conditioning shampoo

*** vs. haircolor without ArgiPlex

**** When followed with K-PAK Color Therapy Shampoo and Conditioner

***** vs. Vero K-PAK Color

The LumiShine collection of perfectly balanced, intermixable, pre-blended shades, features Joico’s bond-building ArgiPlex Technology – an Arginine breakthrough that strengthens each strand from the inside out. The result? Stronger, healthier-looking hair with 2X the shine, and extraordinarily vibrant, fade-resistant color.