A clinically proven shampoo that seals in hydration and locks out frizz for 72 hours—even in high humidity.*
*clinically proven to reduce frizz for up to 72 hours.

What It Does
A frizz-fighting shampoo formulated with extended humidity shield technology made up of smoothing molecules and extended-release capsules for long-lasting smoothness while blocking out humidity. It\'s also packed with aloe leaf juice and our signature sea buckthorn to help seal in moisture, as well as water lily extract to tame frizz and improve manageability.
• up to 74% less frizz for 72 hours in high humidity*
• up to 74% less frizz*
• 72hr frizz protection/reduction*

*clinically proven for up to 72 hours.

What Else You Need to Know
• Forget Frizz Anti-Frizz Shampoo has a low pH formula to hydrate hair while smoothing the cuticle to lock in moisture and lock out frizz without weighing your client’s hair down.
• Ideal for medium-to-thick, coarse, wavy, and coily hair types prone to frizz.

Key Ingredients:
• Extended Humidity Shield: Heat-activated smoothing molecules and extended-release capsules help create a silky shield on the hair to block out humidity and promote long-lasting smoothness.
• Water Lily Extract: Helps to tame frizz and improve manageability.
• Aloe Leaf Juice: Helps to enhance shine and allows hair to retain its natural moisture.
• Sea Buckthorn: Nutrient-packed sea buckthorn, rich in fatty acids, antioxidants, vitamins, and lipids, helps to nourish the cuticle and seal in hydration.