Alkaline Demi-Permanent Haircolor

Your favorite ammonia-free alkaline demi permanent, Dia Richesse, reimaged to new Dia color.

What's the Same?
•    Up to 70% grey coverage.
•    Up to 1.5 levels of lift. 
•    1 to 1.5 mixing ratio.
•    20-minute processing time. 

What’s New? 
•    + 20% larger tube - now 60 ml / 2 oz.
•    High visibility for every reflect.
•    Up to 6 weeks of gloss color, 2x shine.*

What It Does

•    Up to 70% grey coverage. With Melanin Gap Filler Technology to fill gaps from lost melanin by reinjecting color inside the fiber. No ammonia.
•    Up to 92% natural origin formula.**
•    Lifts up to 1.5 levels.
•    Dia color's 40 shades are categorized into one of ten true-to-tone tonal families and are fully intermixable (with Dia Richesse as well) allowing you to deliver endless color possibilities. 
•    Formulated with Shea butter, Glycerin, and Hyaluronic acid for conditioning. 

What Else You Need to Know

*vs. unwashed hair. 

**We consider an ingredient to be naturally derived if it is unchanged from its natural state or has undergone processing yet still retains greater than 50% of its molecular structure from its original natural state.