SOCOLOR Cult Semi-permanent, direct dye color, ranging from the most vibrant to the softest pastels to allow stylists to create flirty, fun and fierce looks.

The acidic conditioning formula conditions as it deposits long-lasting true tone.

• No developer required

• Intermixable shades

• For the most vibrant results, apply on pre-lightened hair

• Timing up to 30 minutes at room temperature for most vibrancy

• Clear shade to custom create new shades or for shine

• SOCOLOR Cult Color Eraser designed to remove direct & oxidative dyes

• Neon shades glow under black light