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16oz

Help counteract brassiness while processing, build bonds, and lift hair up to 9+ levels using Blonde Life Silverlight Lightening Powder. With Joico’s fast-acting, charcoal-infused powder lightener, it’s easy to keep you and your clients’ blonde hair, cool.
What It Does

• Helps prime hair while processing to prepare for cool/silver blondes
• Charcoal-infused formula helps counteract brassiness while processing hair
• Lifts and primes while processing, for cool blondes
• Delivers up to 9+ levels of lift!
• Builds bonds for strong blondes
• Does not transfer when rinsing
• Protects hair and reduces styling breakage by over 54%*
• Strengthens hair, making it 2x more resistant to breakage*

What Else You Need to Know
Ideal when...
• Pairing with cool/neutral Blonde Life Demi Gloss Shade
• Your client wants on-trend, cool, gray, ash or silver toned blonde hair
• You want ash blonde hair that looks healthy
• You want a high-lift lightener that helps leave hair feeling stronger and helps reduce breakage with every application*

*Against combing breakage on damaged hair; when used with Joico Blonde Life Brightening Masque vs. a non-conditioning bleach.